As a business owner, it’s easy to put your customers’ needs above everything else. After all, your customers are the reason you’re in business and they’re the people who put a roof over your head and food on your table.

AThis type of tunnel vision, brought on by an instinct to put the customer first, can lead you to neglect your employees and ignore their needs. Unintentional as it may be, when you stop focusing on your employees you open yourself up to long-term problems including a drop in production and an increased turnover rate. On the other hand, gracious treatment of your employees will boost morale, lessen turnover, and improve your customers’ experience.

AWe tend to dedicate so much time worrying about our customers that we don’t spend enough time thinking about our employees. Here’s why we need to work hard to shift that mindset.

Your Employees Are an Extension of You

AYour employees sit on the front line of your business. They’re the ones who interact with your customers day in and day out – which means they’re the ones that have the fastest, most direct impact on your success. Your customers probably don’t know the ins and out of your business operations, and they may not know the owner’s name or the CEO’s name – but they know your support staff. Customers use what they know to form their opinions – so if they are treated well by your employees, they’ll hold your company in high regard. The opposite is also true. It can’t be stressed enough – your employees are an extension of your business and they can make or break your reputation.

Lead by Example

AAs a general rule, business owners and upper management should strive to set the example they want employees to follow. In other words, practice what you preach and they’ll do the same. Treat your employees the way you want them to treat your customers – with patience, respect, and kindness. Behavior trickles down: when you’re proud of your company’s achievements, your employees will be as well. If you show compassion and empathy to your employees, your employees will demonstrate compassion and empathy to your customers. Just remember, it goes both ways: if you are rude, domineering, overly demanding, or smug and arrogant, your employees will follow suit.

Production Depends on It

AStudies have shown a direct link between employee satisfaction at work and increased productivity. A happy worker is a motivated worker, and motivated workers get more done. When morale is high across the board, your employees will accomplish more and take pride in their performance – all of which leads to more positive interactions with customers.

AIt’s not difficult to treat your employees well. In some cases, it can be as simple as knowing everyone’s name and providing a clean breakroom. Whether you provide a fully stocked kitchen, ongoing professional development, weekly lunches, or gym memberships, the key is making sure every employee feels appreciated.

There will be Consequences

AWhen employees feel neglected or undervalued, it’s only be a matter of time before they leave. Or worse, they stay and mishandle their responsibilities and mistreat your customers. Either way, your reputation will take a hit. People don’t want to purchase from or work with companies that aren’t good to their employees. Amazon learned this lesson the hard way when news of the less-than-stellar treatment of their 90,000 warehouse employees got out.

AIn addition to getting a bad public image, high turnover rates will cost your company more than just money. When employees quit after a short period of time, you have to go through the time-consuming recruiting and onboarding process all over again. And then again and again each time you lose another employee. Treating employees inadequately is the easiest (and fastest) way to ensure that your turnover rates and costs will spike.

It’s the Right Thing to Do

AAt the end of the day, everyone can agree that treating others well is the right thing to do. There’s never a good reason to treat your employees in any way other than how you would want to be treated if you were in their shoes. Remembering the “golden rule” and appreciating your employees will benefit you, them, your company culture, your customers, and your overall success.

Why You Should Treat Your Employees As Well As You Treat Your Customers

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